Google heeft voor een bedrag van 140 miljoen dollar het Russische bedrijf Begun overgenomen dat is gespecialiseerd in contextual advertising.
Het bedrijf maakt onderdeel uit van de Russische uitgever Rambler Media. De overname maakt in een klap duidelijk dat Google zich ook op de Russiche markt wil storten.
Achtergrond : Svetlana Gladkova from Profy, who’s well informed on the subject, explains that Begun is not only one of the leaders in Russia’s contextual ad market, it’s almost a monopoly, so market share is definitely a big reason for Google’s acquisition.
Google announced today that it has signed an agreement with Rambler Media to acquire ZAO Begun (“Begun”), a leading Russian context advertising service, for $140 million, subject to customary adjustments. This agreement emphasizes Google’s commitment to improving the service it offers users, partners and advertisers in Russia, where digital advertising is currently experiencing rapid growth.
The acquisition of Begun will give advertisers access to a broader network of sites to advertise on, and publishers will benefit from a wider set of adverts to run on their sites. Users will see more relevant advertising across a much wider set of websites. Google will bring its advertising expertise and experience to Begun’s network of websites.
“Google is very committed to giving Russian users, advertisers and partners the best possible service and experience,” said Mohammad Gawdat, Managing Director Emerging Markets, Google. “This agreement will result in better search results and more relevant advertising for our Russian users and publishers.”
“Begun is an excellent business which can fully develop its potential under Google’s ownership,” said Mark Opzoomer, Chief Executive Officer of Rambler Media. “Google has the technological and financial capacity to improve Begun’s established advertising service in Russia.”
“The entire industry will benefit from this transaction as there is a high potential for synergies,” said Alexey Basov, General Director of Begun “It brings together Google’s visionary technology and Begun’s six years of successful experience in building advertising and dealer networks and direct sales in Russia.”
The transaction remains subject to customary closing conditions and receipt of applicable regulatory approval and is expected to close in the third quarter of 2008.
